This semester long project was to create a brand identity for a chosen company. We needed to create a black and white logo, create the necessary stationary, a black and white ad, brochure and annual report. I chose the company Happy Camper, keeping in theme with my love of the outdoors. I wanted to make it a high end supply and clothing store for all outdoor needs and activities. The brand and its elements needed to be cohesive throughout the entirety of the project.